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After many years of seeing people post online about not being able to find robes in their size or breast feeding friendly PJโ€™s, plus size content creator CurvySam set out to launch a size inclusive brand 8-34. Continuing a message that all bodies are worthy of representation and celebration.

The name Hilda, came from CurvySamโ€™s 93 year old sassy yet sweet Great Grandma.ย  Everyone felt at home with Hilda, she always had a hot cup of tea waiting and a spare robe for you to wear.ย ย ย 

When youโ€™re at home with HILDA, itโ€™s a place where you can be yourself without fear of judgment or rejection. It is a place where you can truly relax, feel safe, and be accepted for who you are.

We want you to let go of the stresses and anxieties of everyday life and feel the love when you wear your Hildas.